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Reader Profile*
It is often said that negotiators are by definition leaders, decision-makers and major influencers in every aspect of life. By any measurement, the readers of The Negotiator Magazine prove the truth of that statement.
We have approximately 6,400 monthly readers on line and an additional, but unmeasured number of readers that receive e-mail or printed copies from these principals.
Business
Business readers represent every level of the corporate hierarchy from Chief Executive Officers and Chief Financial Officers through Vice Presidents and Managers. They include business owners, partners and management personnel in international, large and small firms.
Our business leaders also represent every major aspect of the world economy. At the largest end of the scale, they include automobile manufacturers, hardware and software firms, systems and telecommunications providers, pharmaceutical companies, energy companies, and widely diversified conglomerates.
In the middle range are well-known financial services providers, manufacturers of all types and a host of service providers. Entrepreneurial ventures and emerging companies, consultancies, many headed by world-renowned practitioners and authors in the field of negotiation along with real estate agencies and a variety of other service providers populate the smaller firms on the spectrum.
Education
At the University level, the magazine is read by professors and some students in Law Schools, Schools of Business as well as undergraduate and other graduate programs throughout the world. These present and future leaders are engaged in many leading Universities throughout the United States, Europe, Canada, Latin America, Asia, Africa and Australia. Many of these professors are well-known authorities on negotiations and several of them have written for this magazine.
Unions, Non-profit organizations, and Government
We also have leaders in many major labor unions, the executive directors of non-profit associations and some members of non-governmental agencies. In the government sector, our readers include legislators, executive agency heads and personnel, military officers and some judicial personnel.
Law Enforcement
A significant number of readers are involved in law enforcement and the criminal justice system. Most of these persons work in the United States, but a growing number of them are working in foreign countries. They include national, state and local law enforcement and corrections personnel, many of whom are crisis negotiators. Some are officers on their way up. Most of them are in middle or upper management.
Professions
Our readership also includes health care personnel ranging from hospital administrators through medical doctors to nursing and support professionals. We have many attorneys in private and corporate practice and even an architect on our roster.
In summary, our readers are all leaders and decision-makers who share an interest in negotiation. The typical reader is a University graduate, often with a graduate degree, receives an above average income and holds a position of prominence in their profession.
Statistical Profile
| Readers by Position | |
| % | |
| Top Management | 29 |
|
CEO, President, Principal
Managing Partner, Owner Executive Director, CFO |
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| Second Tier | 27 |
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Executive Vice President
VP, AVP, General Manager |
|
| Other Positions | 30 |
| Professions | 15 |
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Rank by specialty:
Consultant Health Care Attorney Real Estate |
|
| Readers by Segment | |
| % | |
| Business | 50 |
| Government | 20 |
| Education | 8 |
| Union | 2 |
| Professions | 15 |
| Miscellaneous | 5 |
| Readers by Gender | |
| % | |
| Male | 68 |
| Female | 32 |
| Readers by Country | |
| United States | 83 |
| Global | 17 |
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Rank by nation:
United Kingdom Australia Canada |
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The Negotiator Magazine is an international publication. Subscribers reside
in India, Sri Lanka, French Southern Territories, Pakistan, Egypt, Algeria, Nigeria, Zimbabwe, Kenya, South Africa, Israel, Peru, Argentina, Brazil, Suriname, Venezuela, Trinidad and Tobago, Columbia, Panama, Belize, Mexico, Uruguay, Mauritius, Philippines, Indonesia, Malaysia, Singapore, Thailand, China, Hong Kong, Taiwan, South Korea, Japan, Australia, New Zealand, Saudi Arabia, Arab Emirates, Iran, United Kingdom, Belgium, Luxembourg, Netherlands, France, Spain, Portugal, Italy, Switzerland, Germany, Austria, Russian Federation, Poland, Lithuania, Moldavia, Romania, Greece, Hungary, Yugoslavia, Bulgaria, Macedonia, Turkey, Cyprus, Finland, Norway, Sweden, Denmark, Canada, Bahamas, British Virgin Islands, Puerto Rico and throughout the United States.
| *Subscriber Survey, 2006 |
Copyright © 2006, The Negotiator Magazine