"Negotiation Persuasion" by Dr. David Venter

The power of persuasion

When approached correctly, persuasion is potentially one of the most important skills in the armoury of the business manager. Like power, persuasion can be a force of enormous good for our businesses and for all other aspects of society. It can generate paradigm shifts, break boundaries, entrench and strengthen change and stimulate innovative and constructive solutions. As a skill, persuasion is crucial to effective negotiation. Fortunately, it can be developed and nurtured through specialised training.

"Agreement is brought about by changing people's minds - other people's." SI Hayakawa

Dr David Venter is the Co-Founder of The Negotiation Academy and a Senior Consultant with the firm. He is the former Director General of the Department of Communication of the Republic of South Africa.

The Negotiation Academy - Europe (TNA-Europe) is a negotiation consulting and negotiation skills solution provider. Committed to delivering best practice based negotiation solutions, TNA-Europe collaborates with clients to instil an organisational negotiation capability With deep industry experience, global resources and a proven track record, TNA-Europe is ideally positioned to assist clients in achieving optimal results from negotiations across all functional areas: http://www.negotiationeurope.com/

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December 2004